How to Get the Most Out of Infosecurity Europe 2026

Why Infosecurity Europe Feels Different This Year

Our honest take: The industry has been so focused on what AI might do next that it’s underinvested in the fundamentals.

AI is changing things – phishing emails are more convincing, impersonation attempts are easier to produce at scale, and staying ahead is getting harder for defenders. It is a legitimate concern.

But many organizations still haven’t reached full DMARC enforcement. Email-sending sources are distributed across departments and third-party platforms. DNS configurations drift as tooling changes. Attackers are actively exploiting that exposure right now.

At Infosec this year, AI will dominate the conversation – and rightly so. But the fundamentals still need to be addressed. Both deserve attention. 

How to Make Infosecurity Europe Work for You

If you’re there to evaluate vendors, review the options ahead of time and prepare questions based on your current environment, priorities, and any challenges you’re facing. You will get more out of a focused conversation than a generic demo.

If you’re there to learn, the sessions are a starting point, but don’t discount the conversations that often happen around them – with peers who are facing the same challenges but solving them differently. Don’t underestimate the hallway time.

If you’re there to build relationships, Infosec offers plenty of opportunities to connect. Networking events like Community@Infosec, Table Talks, Infosec Meets, Exhibitor Happy Hours (join ours at stand E30 day 1 & 2), and Women in Cybersecurity all offer useful ways to engage with others in the industry.

Leave some time in your schedule for the unexpected conversations and new topics that come up during the conference. Some of the best insights at Infosec may happen outside your planned sessions and meetings.

Some Honest Advice from the Sendmarc Team

We aren’t claiming to have the perfect playbook, but here’s what we’ve found works at cybersecurity events like this.

1. Make it easy for people to place you. Wearing a company-branded shirt can help people understand who you are with before the conversation even starts. It can also give them an easy reason to ask what your business does.
2. Start with a conversation, not a pitch. Introduce yourself, ask where they work, what they do, and the size of their team. Get a feel for whether there’s potential before you go deeper.
3. Find a hook that earns the next five minutes. The best hooks make the problem tangible and personal – showing someone their actual exposure in real time tends to land better than anything you’d put in a deck.
4. Lock in a next step before the conversation ends. You aren’t trying to close a deal on the conference floor – confirmed interest is enough. And if you want to stand out in their inbox afterwards, attach a selfie from the conversation to your email. It is a small touch, but in a week where they’ve met hundreds of people, it helps them place you.
5. It is okay to move on. Not every conversation is going to lead somewhere, and that’s fine. A polite “great to meet you, enjoy the rest of the conference” is a perfectly good way to end things. It is respectful of everyone’s time.

Above all, don’t overthink it. The best conversations at cybersecurity events like this tend to start with a handshake and a genuine question. Everything else follows from there.

What We’re Looking Forward To